In Guy Ritchie's The Gentlemen, Mickey Pearson (played by Matthew McConaughey) runs a major marijuana empire in the U.K. The challenge was to use pot but keep the marketing from entering stoner comedy territory.
To keep it firmly in stylish London gangster territory, we partnered with LA artist, Zach Fernandez AKA Jesus Hands and commissioned a version of the key art made entirely out of marijuana.
The poster was a hit with the press.
Pun definitely intended.
