Instead of a standard FYC billboard campaign - when no one was commuting! - we used a Tweetathon to garner Full Frontal with Samantha Bee the attention of Emmy voters and in the process, help save an American institution.
Bonus points: @SteveMnuchin1 was annoyed over 105,000 times!
#MailedIt was the #1 Trend on Twitter on July 1st
129K #MailedIt tweets (and stamps!) for the USPS
328M Campaign Impressions
270K unique #MailedIt engagements
Most importantly, we annoyed Steven Mnuchin over 105K times
We scripted our own version and added motion graphics, including Sam's amazing stamps.
Not often an FYC campaign gets worldwide attention.
