We got more than Director Colin Trevorrow's participation and blessing to make this project a success. We got this endorsement, too:
'The best f***** movie website ever.'
There are in-world websites, and then there was JurassicWorld.com
JurassicWorld.com brought the dino theme park to life, treating the island as if it's an absolutely real place fans could book travel to. As the ‘Safest Theme Park on Earth' the site set the stage for the 'dinosaurs running amok' action of the revitalized franchise.
Speaking of dinosaurs, the park's many 'attractions' were catalogued for fans young and old to marvel at and safely get to know.
Each dino included stats like height and weight, as well as a handy 'aggression index' just in case the dinosaurs ever were face-to-face with humans. Which would never happen, right?
We created a full online walkthrough of the Creation Labs 'de-extinction process'. (We might have skipped over the parts about combining raptor and shuttlefish DNA together for the Indominus Rex.)
By working hand-in-hand with Trailer Park's Content Division, we were able to gain access to and repurpose b-roll from the movie, informing the site with 'authentic' Jurassic World theme park footage.
We created custom vacation packages for park visitors and featured both negative and positive user reviews. Colin even got into the fun, adding his review to the Apex Predator Package.
Fans could also purchase their real world Jurassic World tickets in the same section of the site.
The site featured park cams that gave visitors a view into live Jurassic World goings ons, including showing lines for the Gyrosphere, a park break room and workers shoveling triceratops manure.
EVERYTHING IS UNDER CONTROL!!!
On June 11 (coincidentally, also the night of the movie's premiere), there was an incident involving an escaped attraction at the Safest Theme Park in the World. Our webmasters were prepared, quickly updating the park's home page to let visitors know there was nothing to fear.
As always, "Safety First!"
You can't hide the truth
If you looked in on the Live Park Cams, the guests and employees running for their lives might tell a different story from the 'nothing to see here' message on the park's home page.
