The contest began with Liam in character as Bryan Mills detailing his 'particular set of skills' in corporate terms. Liam directed fans to follow him on the Taken 3 LinkedIn page for their chance to have him endorse their LinkedIn skills.
We kept the momentum going with a series of Liam Neeson one liner videos mixing corporate jargon and violence.
Making Liam laugh at 'I once used the corporate ladder to beat a man to death' is definitely a career highlight.
Jeff Weiner, the CEO of LinkedIn even took notice, sanctioning an official profile page for the Bryan Mills character - only the second one they've ever allowed. The first? Santa Claus.
We used the profile page to fill in the Taken franchise backstory, including Bryan's firm Security International. Fans rushed to connect and endorse Bryan's skills, too.
(An aside: We learned that LinkedIn's developers heavily referenced the Liam speech when they added the "Endorse Skills" feature to the site.)
Box Office gets Taken
Despite critical panning, Taken 3 opened to the biggest weekend in the history of the franchise, surpassing the first 2 installments.
Deadline cited our campaign as one of the reasons for the movie's success.
