Like Wile E. Coyote himself, "WILL IT ANVIL" was one of those unkillable concepts that everyone at the client loved. In fact, they loved it so much that they took it to their new agency.
It was eventually produced by the excellent Wildlife as #CRUSHATHON - and they most definitely crushed it, too.
CRUSHATHON RESULTS:
"Our 8-hour livestream was a stunt unlike any other. Irreverent, full of destruction and the kind of i-can't-believe-they're-doing-this spectacle designed to go viral. Turns out, people love to watch things get crushed.
With over 2.5 million live stream viewers and 6 million impressions, fans from around the world joined us for a day of mayhem.
Thanks to our completely insane event, Looney Tunes: World Of Mayhem launched as the #1 Game in the App store, landing in an explosion of massive success for the client on launch day."
